Snowy River Caravans has announced the appointment of television personality Kimberley Busteed as its newest brand ambassador, adding a familiar face from Australian households to represent the Victorian manufacturer's growing presence across Australia and New Zealand.

Busteed brings extensive experience from her work with the Seven Network (Channel 7), where she has built a strong reputation as a trusted television personality and storyteller across national programs, media productions, and major events.

The partnership aligns Snowy River's focus on family-oriented, value-driven caravanning with Busteed's career, connecting with everyday Australians and celebrating family, community, and outdoor lifestyle.

Natural Alignment With Brand Values

"There's something incredibly special about having the freedom to pack up and head off," Busteed said. "Snowy River is a brand that understands Australian families and delivers real quality without the price tag getting out of reach. I'm proud to be part of it."

Snowy River Caravans CEO Andrew Crank said the alignment felt natural from the start. "Kimberley is warm, authentic, and relatable. She connects with everyday Australians, which is exactly who we build our caravans for. We're excited to have her as part of the Snowy River family."

Busteed will represent Snowy River across the year, from events and content to time spent enjoying the lifestyle that caravanning makes possible. The role mirrors Snowy River's previous successful partnership with Supercars driver James Courtney, who served as brand ambassador before transitioning to a co-driving role with Team 18.

Strategic Timing for Growing Brand

Busteed's voice will help share what the brand stands for, with Snowy River positioning itself around exceptionally built caravans that are spacious, feature-packed, and designed to deliver true value for money.

The partnership represents Snowy River's continued investment in brand visibility and connection with mainstream Australian families seeking accessible entry into the caravanning lifestyle without compromising on quality or features.

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